Raising the Bar: How AI Is Revolutionizing My Real Estate Business
- Paul Cobb
- Jan 20
- 2 min read

Artificial intelligence isn’t just a buzzword—it’s a transformative force reshaping how we work, make decisions, and engage with our partners. Over the past few weeks, I’ve been diving deep into AI tools and strategies, and the impact has been nothing short of game-changing. From faster decision-making to higher expectations for myself and my collaborators, AI is setting a new standard for speed, clarity, and quality in real estate.
Here’s how AI is revolutionizing my business:
1️⃣ Expecting More from Partners
AI tools are becoming indispensable, and I believe the companies I work with should be integrating these technologies now, not waiting until they’re forced to catch up. Here’s what I’ve experienced:
• HouseCanary impressed me with its AI chat interface and ability to estimate property conditions and similarities based on photos and characteristics. This is a significant step forward in determining ARVs.
• Propstream is another tool moving in the right direction with AI integration, keeping it competitive and relevant.
• Redbell, though tried and true, hasn’t embraced AI yet—and it shows. In a rapidly evolving industry, falling behind on technology could mean missing opportunities.
2️⃣ Empowering Smarter Decisions
AI is also changing the way I approach everyday business tasks. Recently, I had to review insurance policies for my rental properties. Instead of manually combing through the details, I:
• Uploaded my current policies from MSI and a proposal from NREIG into ChatGPT.
• Asked for a detailed comparison and recommendations.
In minutes, I had an informed, actionable analysis that allowed me to make the best decision—proving that AI can empower even franchise owners like me to make smarter, faster choices.
3️⃣ Introducing My Custom AI Rehab Advisor
One of the most exciting developments has been building my Custom AI Rehab Advisor. This tool combines my pricing model, local market knowledge, and a templated process to streamline rehab planning. Here’s how it works:
• I upload a picture of an “ugly house.”
• The AI reviews the image, recommends specific rehab actions, and integrates them into a templated scope of work (SOW) for me to review.
This has drastically improved the clarity and comprehensiveness of my initial SOWs. By reducing contingencies and risks, I can better communicate with contractors and ensure projects run more smoothly.
4️⃣ Raising Standards Across the Board
AI isn’t just helping me work faster—it’s raising the expectations I have for my partners and myself. Tools that integrate AI are enabling better decisions, more efficient processes, and clearer communication. As these technologies evolve, I believe it’s crucial for everyone I work with to embrace this shift to stay competitive and deliver higher-quality outcomes.
Final Thoughts
The more I explore AI, the clearer it becomes that this isn’t just a tool for the future—it’s a tool for right now. From analyzing ARVs to creating detailed rehab plans, AI is helping me make better decisions and run a more efficient business.
What about you? Are you integrating AI into your workflows? Have you noticed how these tools can raise the bar for speed, quality, and clarity? Let’s connect and share ideas—I’d love to hear how AI is transforming your approach.
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